– Formation of application metadata from scratch, based on market and competitor analysis

– Development of a marketing strategy to achieve the set goals

– Adjustment of the advertising strategy based on data obtained after analyzing the market, competitors and current project analytics

– Writing and analysis of contextual advertising

– Studying the functionality of applications of different categories (from casual games to utilities)


– At least 1 year experience as an SMM marketer

– Knowledge of English from C1

– Knowledge of the application market and understanding of trends

– Experience in copywriting and knowledge of advertising offers.

– Be able to work with a large amount of data – have the skills to search and analyze information, conduct market research.

– Skills of logical, analytical thinking.

– Perseverance and desire to develop

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About Appcake

AppCake is an innovative product company that has specialized in successful mobile app development since 2017. We conquer the IT industry with a non-trivial approach, interesting tasks and the active use of modern technologies. The released products are distinguished by positive download growth, intuitive interface and easy perception by end users. Our goal is to create quality products that are understandable and easy to use. Our customers are millions of users of applications based on Android and iOS.Working in AppCake is a creative process in a team of professionals. The company provides an opportunity for each employee to build a successful career by implementing bold ideas and using their full potential.