Overview

Responsibilities:

  • Collaborating with sales, marketing, advertising, product design and product development team members to planning promotional marketing campaigns.
  • Creating editorial and content creation calendars for various media platforms and outlets.
  • Assisting with the design, negotiation and placement of billboards, traditional media ads on TV and radio, social media ads and email blasts.
  • Helping team leads set, allocate and monitor the budget of each project.
  • Meeting with clients to discuss brand guidelines, goals, budget and timelines.
  • Conducting market research to determine a target audience’s needs, wants, habits, interests and other relevant factors used in creating targeted marketing campaigns.
  • Researching previous successful campaigns to understand what worked, what didn’t and what can be improved.
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