Overview
Responsibilities:
- Collaborating with sales, marketing, advertising, product design and product development team members to planning promotional marketing campaigns.
- Creating editorial and content creation calendars for various media platforms and outlets.
- Assisting with the design, negotiation and placement of billboards, traditional media ads on TV and radio, social media ads and email blasts.
- Helping team leads set, allocate and monitor the budget of each project.
- Meeting with clients to discuss brand guidelines, goals, budget and timelines.
- Conducting market research to determine a target audience’s needs, wants, habits, interests and other relevant factors used in creating targeted marketing campaigns.
- Researching previous successful campaigns to understand what worked, what didn’t and what can be improved.
