General Managers assist first-line managers to achieve their goals and also ensure that all teams within a unit are functioning well. Their specific duties and the scope of work of these professionals vary depending on the company and industry they work in, but may include:

Developing key performance goals and managing the performance of staff
Creating and implementing strategies for business growth
Hiring new staff within a department or business unit
Ensuring that departments or units deliver quality offerings to clients
Working closely with account managers and other senior staff to retain clients.