Social media manager

Overview

Strategy Development

Develop and implement social media strategies aligned with business goals.
Plan content calendars and campaign strategies for platforms like Instagram, Facebook, Twitter (X), LinkedIn, TikTok, etc.
Content Creation

Create or oversee the creation of engaging content (text, images, videos, stories, reels).
Ensure all content aligns with the brand’s tone and visual identity.
Community Management

Monitor, respond to, and engage with followers, comments, and messages.
Build relationships with followers and influencers.
Analytics & Reporting

Track social media metrics (engagement, reach, conversions, etc.).
Use insights to optimize future content and strategies.
Report performance to stakeholders or management.
Advertising & Promotions

Manage paid social media advertising campaigns (e.g., Facebook Ads, Instagram Ads).
Set budgets, target audiences, and optimize ad performance.
Trend Monitoring

Stay updated on platform changes, algorithm updates, and trending topics.
Integrate new tools or content types (like Threads, reels, or stories) into the strategy.
Collaboration

Work with marketing, PR, design, and sales teams to align messaging and branding.
Coordinate influencer or partnership campaigns when relevant.