DIGITAL MARKETING SPECIALIST

Overview

DIGITAL MARKETING SPECIALIST

Role and Responsibilities:
– Manage the digital activities for a portfolio of clients across all online channels.
– Monitoring and reporting performance of traffic, rankings, conversions and other trends.
– Daily monitoring of campaign management of paid social and/or search campaigns including monitoring account and campaign performance, troubleshooting issues and identifying new opportunities.
– Generate leads for a portfolio of clients across all online channels.
– Think creatively with the team to ensure all activities undertaken are aligned with your client’s business goals.
– Performs research and undertake strategic planning for paid social and organic search campaigns.
– Review existing clients and uncover new opportunities.
– Communicate with team, and management on strategy/project development, timelines, and results.
– Collaborating with other teams to improve your overall strategies for your clients.
– Track campaign performances and take corrective actions where required
– Make data-driven recommendations for landing pages and site copy to increase conversions and performance.
– Analyzing trends to make data-driven decisions.
– Perform keyword research in coordination with ROI objectives
– Perform audience research to develop new campaigns ideas for PPC and contextual channels.
– Develop innovative strategies to increase lead volume, decrease cost per acquisition
– Analyze key perfomance data (top of funnel to bottom) within managed PPC channels to Analyze and optimize the volume, behavior and cost efficiency of individual campaigns and channels.
– Report and present results of marketing activities undertaken
– Help develop new processes to improve team output
– Support the account management and sale teams.

Email your resume/cv to debbie(at)thrivenow(dot)ph

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