Overview
The position involves organising and running advertising and marketing campaigns offline and on social media platforms (such as: Facebook, Twitter, LinkedIn, Instagram, TikTok and Youtube) and website for the organization, Tongston and its clients.
Roles and Responsibilities
· Managing, developing and executing digital marketing campaigns on social media, SEO and affiliate marketing; and traditional media and offline marketing campaigns
· Creating, scheduling and tracking content, including text posts, video and images for use on social media and the website
· Promoting products, services and content over social media, in a way that is consistent with Tongston’s brand and social media strategy
· Managing the contact database and assisting with lead generation activities
· Organizing and attending marketing events to enhance Tongston’s influence and drive profitability
· Preparing content for the publication of marketing material and oversee distribution
· Support in the development of pricing strategies for products or services marketed to the target customers
· Tracking data and analysing the performance of social media campaigns to demonstrate return on investment and providing information for further marketing and business development efforts
· Negotiating advertising contracts and securing sponsorships
· Managing blog content creation, posting on Tongston social media platforms and wider dissemination across third party platforms
· Collaborating with colleagues, external consultants and marketers’ to ensure brand consistency & awareness and effective marketing
· Assisting with the design, negotiation and placement of billboards, traditional media ads, social media ads and email blasts
Education & Experience
· BSc/BA in Communications, Marketing, Business, Journalism, New Media or Public Relations
· Proven working experience in social media marketing or as a Digital Media Specialist
· Familiarity with B2B and B2C advertising campaigns
· Hands-on experience with web content management tools, like WordPress
· Experience managing social media communities for brands, required
· Experience executing email and social media outreach and marketing campaigns to targeted audience segments, required
· Established relationships with traditional media houses (TV, Newspaper and Radio) locally and internally is required
· Proficiency in key applications (MS Office: Outlook, Word, Excel, PowerPoint; Corel Draw, Adobe Systems; Skydrive, DropBox, Google Docs, and any other required applications)
· Excellent knowledge of MS Office and marketing software (e.g. CRM)
· Adequate knowledge of web design, web development, CRO, Google Analytics and SEO
· Solid knowledge of market research techniques; social media and web analytics
Skills
· Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
· Well-developed communication and business writing skills
· Strong stakeholder, project and time management skills
· Detail and customer oriented with good multitasking and organisational ability
About Tongston Entrepreneurship Group
Tongston is the leading multi-award-winning group with presence in Abuja, London, Singapore & NY that transforms people, organizations & governments into valuable, profitable & influential entities through entrepreneurial education, enterprise, finance and media. We do this through our 5 integrated businesses: Tongston Holdings | Tongston College | Tongston Institute | Tongston Ventures | Tongston Media. We have worked with hundreds of clients, and partner with leading organizations.
Tongston is also the convener of the global Tongston Entrepreneurial Education Summit that has convened 1000+ delegates from 54 countries globally with 100+ speakers from global brands including the UNICEF, World Bank, KPMG, USAID, International Monetary Fund, University of Brunei, National Board of Technical Education, Microsoft, PepsiCo, the Nigerian Government amongst many others.