Overview

The position involves organising and running advertising and marketing campaigns offline and on social media platforms (such as: Facebook, Twitter, LinkedIn, Instagram, TikTok and Youtube) and website for the organization, Tongston and its clients.

Roles and Responsibilities

· Managing, developing and executing digital marketing campaigns on social media, SEO and affiliate marketing; and traditional media and offline marketing campaigns

· Creating, scheduling and tracking content, including text posts, video and images for use on social media and the website

· Promoting products, services and content over social media, in a way that is consistent with Tongston’s brand and social media strategy

· Managing the contact database and assisting with lead generation activities

· Organizing and attending marketing events to enhance Tongston’s influence and drive profitability

· Preparing content for the publication of marketing material and oversee distribution

· Support in the development of pricing strategies for products or services marketed to the target customers

· Tracking data and analysing the performance of social media campaigns to demonstrate return on investment and providing information for further marketing and business development efforts

· Negotiating advertising contracts and securing sponsorships

· Managing blog content creation, posting on Tongston social media platforms and wider dissemination across third party platforms

· Collaborating with colleagues, external consultants and marketers’ to ensure brand consistency & awareness and effective marketing

· Assisting with the design, negotiation and placement of billboards, traditional media ads, social media ads and email blasts

Education & Experience

· BSc/BA in Communications, Marketing, Business, Journalism, New Media or Public Relations

· Proven working experience in social media marketing or as a Digital Media Specialist

· Familiarity with B2B and B2C advertising campaigns

· Hands-on experience with web content management tools, like WordPress

· Experience managing social media communities for brands, required

· Experience executing email and social media outreach and marketing campaigns to targeted audience segments, required

· Established relationships with traditional media houses (TV, Newspaper and Radio) locally and internally is required

· Proficiency in key applications (MS Office: Outlook, Word, Excel, PowerPoint; Corel Draw, Adobe Systems; Skydrive, DropBox, Google Docs, and any other required applications)

· Excellent knowledge of MS Office and marketing software (e.g. CRM)

· Adequate knowledge of web design, web development, CRO, Google Analytics and SEO

· Solid knowledge of market research techniques; social media and web analytics

Skills

· Excellent consulting, writing, editing (photo/video/text), presentation and communication skills

· Well-developed communication and business writing skills

· Strong stakeholder, project and time management skills

· Detail and customer oriented with good multitasking and organisational ability

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About Tongston Entrepreneurship Group

Tongston is the leading multi-award-winning group with presence in Abuja, London, Singapore & NY that transforms people, organizations & governments into valuable, profitable & influential entities through entrepreneurial education, enterprise, finance and media. We do this through our 5 integrated businesses: Tongston Holdings | Tongston College | Tongston Institute | Tongston Ventures | Tongston Media. We have worked with hundreds of clients, and partner with leading organizations.

 

Tongston is also the convener of the global Tongston Entrepreneurial Education Summit that has convened 1000+ delegates from 54 countries globally with 100+ speakers from global brands including the UNICEF, World Bank, KPMG, USAID, International Monetary Fund, University of Brunei, National Board of Technical Education, Microsoft, PepsiCo, the Nigerian Government amongst many others.